About.

A woman sitting sideways on a wooden chair with a beige cushion, wearing a brown blazer, black top, black pants, and black heeled shoes, with a neutral expression, sitting against a plain light-colored wall.

I started at the ground level, merchandising makeup for L'Oréal and Maybelline, interning at alice + olivia in New York, cold calling businesses to sell advertising, including Burger King's head office in Toronto (I got the sale.).

Every Angle, Then One.

I also spent time in communications for a non-profit, work that turned into a fractional marketing role I still hold today.

Then a Master's in Corporate Marketing and Communication from IE Business School in Madrid, a startup launch that generated $100K in first-month sales, and three years at a marketing agency, where I was promoted to Strategic Services Manager.

Woman walking towards a marble staircase inside a grand building with ornate gold ceiling decorations and checkered black and white floor tiles.

What Drew Me to This Work.

What I've learned is that most businesses aren't missing effort. They're missing the foundation that makes the effort pay off, and that foundation is usually already there. It just hasn't been named or put to work. It's often so intuitive that when I surface it, the reaction is 'why didn't I think of that?'

Finding that one insight that changes how everything else lines up is the part of this work I care about most.

A young girl with a hairstyle, wearing a white dress with floral patterns, standing indoors next to a large leafy green houseplant in a white pot, smiling at the camera.

Where It Really Started.

I grew up around people building small businesses. Every single one of my family members has or has had one. I was the kid setting up tables and chairs in the basement, pretending I had my own restaurant. I've been fascinated by what it takes to build something since before I knew there was a word for it.

I want the people who have the courage to build something on their own terms to have a strategic foundation their marketing can build from.

The Work.

Eula Aesthetics

Corrective Skin Specialist

Eula Aesthetics project image

Repositioning / Marketing strategy

Canadian Virtual Hospice

National Nonprofit

Canadian Virtual Hospice project image

Fractional Marketing Management / Innovation Challenge

GoodLocal

E-commerce Startup

GoodLocal project image

Brand strategy / Go-to-market

A selection of projects in brand strategy, marketing planning, and go-to-market.

My team’s brand and marketing consulting project for Electrolux was awarded Best Final Consulting Project by global PR agency Weber Shandwick.

While completing my Master’s at IE Business School in Madrid,

While completing my Master’s at IE Business School in Madrid,

My team’s brand and marketing consulting project for Electrolux was awarded Best Final Consulting Project by global PR agency Weber Shandwick.

What Clients Say.

  • “Marissa has been an invaluable part of our marketing and communications efforts for over a decade. She led the marketing strategy and execution of our inaugural Innovation Challenge at the McGill International Palliative Care Congress, an event that drew over 250 attendees and has since become a permanent part of the program. When she transitioned to independent consulting, continuing to work with her was an easy decision. She's the person we trust to represent us on an international level.”

    — Shelly, Former Executive Director, Canadian Virtual Hospice

  • “Marissa was the driving force behind our startup’s launch. She brought innovative thinking and marketing expertise to building our brand and go-to-market strategy from the ground up, bringing our mission and vision to life and establishing a brand people actually recognized. I can’t recommend her enough.”

    — Ej, Former Chief Technology Officer, GoodLocal

  • "I originally reached out because I wanted to improve my strategy, get more organized, and have a clearer direction with everything. I was expanding into a new specialty, inkless stretch mark revision, and my marketing wasn't set up to support it. Since working with Marissa, I've already been seeing really good results just from making small changes and following the plan she created. Within a month, my inkless page became the second most visited page on my site with time spent on that page tripling, and I had one of my best performing Meta ad campaigns yet. What I appreciate most is how she takes the time to understand your goals and genuinely wants to see you succeed. She has so much passion and integrity in what she does, and you can tell she truly cares about her clients. I'm so happy to be working with her and excited to keep growing with her support."

    — Eula, Corrective Skin Specialist & Owner, Eula Aesthetics

  • "Marissa really changed my perspective. I started creating free educational content on a whim and never thought of it as a business. I just wanted it to be accessible to the community I was building. But as it grew to over 40K followers I started to realize how much goes into sustaining it. I didn't think about my niche, my personal mission, my long term vision, or what it would take to keep doing this without burning out. Marissa laid it all out for me, in easy to understand terms. I was even surprised by how well certain content was already performing. Now I understand my audience, I have a clear sense of what sustainable growth looks like, and I have a month by month plan to keep the free content going. I understand my business so much better now."

    — April, Educator & Content Creator

Let’s Have a Conversation.

READY FOR A STRATEGIC THINKING PARTNER?

READY FOR A STRATEGIC THINKING PARTNER?

Let’s Have a Conversation.

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